Join Nina Butler for a thought-provoking conversation about her strategic approach to establishing a company's brand as a trusted industry expert. Learn how to leverage the power of AI to its full potential, enhancing your marketing team and effectively allocating resources to drive optimal results. Nina will share her approach to creating, optimizing, and distributing content to stay top of mind for potential customers who may not be ready to buy. She will dive into the role of micro strikes and attribution practices to measure pipeline impact accurately.
‍
In a fascinating Game Changers session, Oana, the Chief Executive Officer of Sequel.io, sat down with Nina Butler, the Head of Marketing at Reggie.ai. Butler's journey into the tech panorama, a detour from the hospitality sector to B2B marketing, is a classic motif of adaptability and innovation.
In her current position at Reggie.ai, Butler has honed her marketing strategies to a fine edge, focusing heavily on content creation, advisor network activation and event marketing. Interestingly, these tactics center around one key aspect - Value delivery. To gauge the success of their content, the team employs a two-pronged approach: employing the first-click model of Google Analytics, and using open-text form on inbound demo requests. These two forms of measuring engagement offer actionable insights into the customer's perspective on the company's marketing efforts.
When discussing the insights on content propagation through the sales funnel, Butler emphasized on a crucial point. She argued that content isn't merely a bait to lure prospective customers, but a strategic tool that impacts the entire buyer's journey. Therefore, content strategies ought to be strategically devised for every stage of customer interaction.
Another significant feature of Reggie.ai's marketing approach is the concept of "Micro strikes”. These are smaller, marketing-led events aimed to sustain brand momentum. The marketing dynamo also underscored the effectiveness of organic social media and email marketing, positioning them not merely as spamming tools, but key catalysts in content distribution.
But what really sets Butler's approach apart? She identifies her main strength as her high emotional intelligence. This allows her to connect with the audience on a deeper level, creating marketing content that resonates. Butler contends that empathetic understanding of consumers and building meaningful relationships are central to any successful marketing strategy.
In essence, what Butler presents is an amalgamation of consistency, innovation, operational efficiency, and emotional intelligence. Embracing the unforeseen impacts of tech innovations and aligning marketing tactics accordingly, reflects the true adaptability of a seasoned tech marketer like Butler.
Eliminating GTM Bloat: Harnessing AI to drive GTM velocity
The proven playbook for leveraging 1st party data to generate pipeline
Orchestrating growth: Nailing your GTM motion after an acquisition
Building a powerful brand that keeps you one step ahead of intent
Using account-focused GTM to increase funnel conversion by 2X
The Product-Led Sales strategy that turned Apollo.io into a $1.6 Billion company
How to create data-driven content that drives pipeline
The puffer fish technique: How to make your brand look bigger
The #1 mistake that every content marketer makes – and how to avoid it
The state of gated vs. ungated content with Jonathan, from the Juice
The Genesis of Surv-AI-vor: The playbook for hosting the ultimate B2B game show
AI & GTM strategies that will accelerate your impact in 2024
Winning the market: Mural's Enterprise GTM Strategy
CMO influence: How to get a seat at the table
PLG + Sales Motions: Can they coexist & how to build a marketing strategy for it?
How I leverage corporate gifting to elevate event and webinar engagement
Mastering marketing across different company stages: from early growth to scale ups
How I achieved a consistent 30% growth through content marketing and intent data.
Building powerful experiences to drive brand loyalty and revenue
Building an Experimentation Culture from PLG to Enterprise Motions
Mastering B2B Messaging: My Four-Step Framework to Convert Prospects
Does your Go-to-market strategy need a numbers detox?
Brand lifts all boats: Building a brand through trust
How to supercharge your website and build a personalized customer journey at scale
GTM with indirect channels: how I drive growth through strategic partnerships while maintaining brand integrity
The shift from paid to organic: How to achieve impressive growth organically
Content and nearbound - efficient marketing strategy that drives results in 2023
How an Apple-like experience built a $5 billion B2B SaaS business
Low-cost, agile, and AI-powered - growth strategy for the new era of marketing
Product-led marketing: strategies for driving growth in B2B SaaS
Marketing + Finance collaboration: how I built a stable foundation for profitable growth
AI, content, and evangelism - my resilient marketing strategy for all economic conditions
Small Teams, Big Leaps: A Playbook to Drive Growth Through Agility
Anyone can build a brand - here's how to turn it into a revenue driver
How I grew Refine Labs from 0 to 20MM through content strategy
From follower to influencer - harnessing the power of personal brands to drive business growth
Uncovering performance insights: my methodology for tracking performance across marketing channels
How I leverage marketing automation to qualify leads and drive sales efficiency
Create and capture demand: a playbook for B2B SaaS growth
Mastering ABM: How to successfully incorporate it into your marketing strategy
My winning strategy for engaging the modern buyer
Recession fuels innovation: how marketing can harness the power of economic downturns
Ecosystem-led growth: how I leverage partnerships to drive demand
How I leverage sales enablement to drive marketing efficiencies
How Everflow doubled their quality leads from Google Ads on the same budget
How to drive growth in a B2B2C company through personalized messaging unique UI
How to use your website to find untapped revenue opportunities
Walking a mile in customers’ shoes: how I built a customer-centric marketing engine
How dynamic channel marketing is replacing omni-channel
How to leverage creative marketing throughout the funnel
Advertising is dead - how to reach today's consumer
How we created a winning positioning that stands out in a crowded space
Lifecycle marketing: How UserPilot prevents customer churn
From manual to automated: how marketing can lead digital transformation
How we got crazy creative with our B2B Marketing
Tactics for scaling event marketing on a budget
How to disrupt an industry and build a global community
Event ROI - measuring beyond the cash flow
On stage and behind the scenes - how virtual events with thousands of attendees come to life
How I Built a Thriving Online Community from Scratch