Welcome to the most advanced webinar CRM integration with Marketo. The Sequel and Marketo Integration lets you track registrants and attendees in a Marketo Program. You can set custom statuses like registered, attended, no-show, and on-demand. Sequel will pass over all registrant and engagement data to the Person in your Marketo CRM as structured data. This helps you start workflows based on how leads interact and engage.
with Sequel, engagement data is in Marketo instantly - we don't have to set up campaigns manually to trigger lead scoring. Nadine Regan, Marketing Operations Manager, Salesloft
Connect your Sequel event to an Adobe Marketo Exchange Program to sync members and update their status with ease. Just go to the dashboard, click on the CRM tab for your event, and enter your Program name. Done! Anyone who registers and attends your Sequel events or webinars will show up in the Members of that program.
Sequel.io offers 4 statuses for each person who registers for your event.
You can map each of Sequel.io's statuses to Marketo, using any unique names you'd like in the CRM tab of the event.
Want to use Marketo forms for registrations? Our integration makes it easy to connect with Marketo forms. It instantly signs up users in Sequel, sending them a calendar invite and registration confirmation right away.
Unlike many webinar tools, Sequel doesn't need any webhook setup or smart campaign to link a Marketo Form. Just add the Marketo form ID and URL, and we'll take care of everything else.
The Marketo integration handles complex workflows, like recurring and series of events. Here's how customers commonly use it:
Our Marketo integration allows you to host your live webinar and the on-demand version on a single landing page, where your Marketo form is embedded. You don't have to create new pages or add new entries to your CMS. If someone hasn't signed up, Sequel displays the registration form. If they're already registered, they'll see the live or recorded content right away.
Having Sequel on the same page as your registration form makes it quicker for attendees to access. They can join live or view the on-demand session without waiting for a confirmation email.
Learn more, here.
Prefer to use our registration form? Sequel.io Registration data can be mapped to specific fields inside of Marketo. This keeps your data more organized and allows you to create more automations based on data you collect. We will automatically fetch all our custom fields in Marketo so you can easily map the questions added in Sequel.
Sequel.io will pass over all engagement data as custom activities. The information and activity can be viewed within the Program>Members>Activity Log of a Person in Marketo. Here is a list of all information we pass over to Marketo:
Registration Data with Questions (When user Registers)
Live Attendance with Engagement Data (when user attended live)
On-Demand Attendance with Engagement Data (When user viewed On-Demand replay)
